Progress is an Endless Challenge


UW-Madison's new 30-second TV spot focuses on our constant pursuit of progress in research, education and student experience. The spot features faculty members Michael Zinn, a chemical engineering professor and leader of the REACH (Robotics Engineering, Applied Controls and Haptics) Lab; Miriam Seifter, a law professor and one of the winners of UW-Madison's 2018 Distinguished Teaching Award; and artists from UW's First Wave Learning Community.